Build Employee Engagement to Drive Business Success

By prioritizing the engagement and well-being of your employees, you create a thriving, innovative, and successful business. Building employee engagement is the key to unlocking your organization’s full potential.

“You don’t build a business, you build people and people build the business.” – Zig Ziglar

In his book, Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company, Kevin Cope, the founder of Acumen Learning, emphasizes that there are five key drivers of any business. Among these drivers are cash, profit, assets and growth. The 5th is the most critical one, yet it’s often overlooked. The 5th driver is the powerhouse behind the success of any organization. Any guesses? The quote above gives it away. It’s people! Good employees who make wise decisions and provide value to our customers is the key driver we’re focusing on here.

The Link Between Engagement and Productivity

Employee engagement and productivity are inseparably linked. According to Gallup’s 2019 data, only 34% of employees are engaged at work, while 53% are not engaged, and a concerning 13% are actively disengaged.[1] In his book The Speed of Trust, Stephen Covey describes disengagement as “quit and stay.” This refers to employees who put in just enough effort to avoid getting fired but do not contribute their full talent, energy or passion. Such disengagement means organizations miss out on the bright ideas that could foster creativity and innovation.

Building Employee Engagement

How do we, as leaders, tap into the creativity and innovation that are right at our fingertips? How do we build employee engagement to drive better results in our organizations? The answer lies in CONNECTION.

Building employee engagement is not optional; it is a necessity for any successful business. Engaged employees are more productive, bring innovative ideas to the table, and contribute to a positive work environment. Here are some strategies to enhance engagement:

  1. Encourage Open and Honest Communication: Employees should feel comfortable sharing their ideas and feedback without fear of retribution.
  2. Recognize and Appreciate: Regularly acknowledge and appreciate employees’ efforts and contributions. Recognition can significantly boost morale and motivation.
  3. Provide Growth Opportunities: Offer opportunities for professional development and career growth. This shows employees that you value their future and want to invest in their potential.
  4. Cultivate a Culture of Trust: Trust is foundational to any strong relationship, including those in the workplace. When employees trust their leaders, they are more likely to be engaged and committed.
  5. Promote Work-Life Balance: Support employees in achieving a healthy work-life balance. Flexible working hours and remote work options can help reduce stress and increase job satisfaction.

The Impact of Engagement on Business Success

When employees are engaged, they are more likely to go above and beyond in their roles. This leads to:

  • Increased productivity
  • Higher levels of creativity and innovation
  • Reduced turnover rates
  • Improved customer satisfaction
  • Stronger financial performance

By focusing on building employee engagement, you drive business success. Engaged employees are not only more productive but also more loyal, leading to long-term benefits for your organization.

For comments, questions and future article requests, please contact Nicole Van Valen at


[1] Culture Summit. 5 Ways to Make Remote Employees Feel Included. June 18, 2018. Available at: culture Accessed May 31, 2019.

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